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The minimalist, fluid shape allows it to stand out clearly, whether large or small in scale. It's also highly versatile – the Swoosh enhances any product it adorns, from t-shirts and sneakers to golf clubs and basketballs. The new dynamic ribbon logo was debuted in conjunction with the launch of the contour bottle, Coca-Cola's signature bottle shape. The contour bottle's unique silhouette became integral to the brand's identity.
Punk for a Day: Graphic Design History and the Punk Aesthetic - PRINT Magazine
Punk for a Day: Graphic Design History and the Punk Aesthetic.
Posted: Tue, 04 Jun 2019 07:00:00 GMT [source]
Retrofunk Script: Retro 70s Font (OTF, TTF)
This cold, scientific image matches the dark, reflective mood of the post-punk album. Peter Saville is a legendary graphic designer who revolutionised album cover art in the 1970s. His innovative designs for bands like Joy Division and New Order didn't just complement the music – they helped define the visual identity of entire music scenes.
“Exploring Unfamiliar Histories of Visual Culture” — Four Corners Books Shares Its Favorite Publications
Retaining greater autonomy in one’s work was a driving force behind postmodern design theory, but it also was relevant from a feminist perspective. Sheila Levrant de Bretteville’s poster for the Women’s Graphic Center illustrates just that, as it advocates the need for women to learn how to print and set type in order to create their own content. Levrant de Bretteville asserted that embracing digital technologies would facilitate greater access to those tools.
Retro type and gingham in abundance: Elizabeth Goodspeed's branding designs will transport you to the 70s - It's Nice That
Retro type and gingham in abundance: Elizabeth Goodspeed's branding designs will transport you to the 70s.
Posted: Fri, 11 Mar 2022 08:00:00 GMT [source]
Use of Famous Faces
Fonts were a big part of this decade as designers were moving from the International Typographic Style that reigned in the 50s and part of the 60s. Whimsical hand-lettering with uneven baselines, thick and thin strokes, and embellishments became popular. Calligraphy and script fonts also provided a more freeform alternative to traditional serif and sans-serif typefaces. Overall, typography took on a more personal, retro feel compared to the sleek minimalism of later decades. Designers rebelled against previous eras' stiff, uniform fonts by hand-drawing display type and logos. This artisanal approach aligned with counterculture DIY values and emphasised individuality.
The Legacy of 1970s Logos
Behind every iconic era of design, some visionary designers lead the way. While the psychedelic genre continued well into the 70s, the introduction of jazz, disco and funk – as well as the iconic Woodstock Festival – gave the 70s its groovy reputation. Dominated by mega famous musicians such as ABBA, The Bee Gees, and Pink Floyd, the 70s was a defining decade for music that continues to influence musicians to this day. Speaking of music… in the early-1960s, 50s rock and roll was gradually overtaken by pop, psychedelic rock, blues rock, and folk rock, which continued to grow in popularity well into the 70s.
The 70s were filled with many cultural movements that influenced graphic design in one way or another. Whether it was the use of colors, illustration style, or font shapes, the 70s were a decade to remember. If you are a fan of the funky and groovy fonts and designs, then show us your work!
Designers embraced vivid colour palettes, flowing organic shapes, and optical illusions. Psychedelic posters advertised concerts and events with fantastical artwork that echoed the trippy light shows of the venues. Avant-garde typography broke free of strict modernist conventions with wiggly, hand-drawn letters or futuristic, space-age fonts.
These attractive, retro, and funky backgrounds are the perfect minimalist templates for your designs. The mix of multiple 70s rock fonts and black and white imagery, alongside the layout, makes for a visually compelling flyer. This pop punk flyer has a photocopied quality that takes you right back to the 70s. The Dada-style collage and xeroxed quality were staples in the punk rock scene of the decade. This poster includes a stylized 70s rock font that completes the highly saturated image. Many contemporary brands incorporate 1970s design elements to evoke nostalgia and appeal to a retro-loving audience.
The 70s were a great time for worldwide evolution and development in graphic design. There were many interesting counterculture movements that influenced psychedelic graphics, groovy logos, and advertising. In this article, we'll talk about graphic design and the 1970s logo design style. The psychedelic influences from the 1960s continued well into the next decade, but as diverse social movements and new music genres evolved, so did visual art. The introduction of jazz, funk, and disco gave the ‘70s its distinct look. The “Me Decade” flaunted warm colors, thick wavy lines, paisley patterns, flower power motifs, and much more.
To make the 1970s logo even more impactful, the red color is the only one used. While the company started with a logo that contained Japanese characters, its move to appear in America and Europe pushed the brand to change the characters to the Latin alphabet. When it came to colors, we saw more colorful designs than in previous decades. The iconic gay pride parade pushed designers to use different colors and multiple colors in a single design. If you're interested in learning more about logo design and branding, check out the workshop called 'Intro to Logo Design & Creative Branding' by George Dyson.
DIY culture had a significant impact, leading to handcrafted typography and a rebellion against traditional design norms. Today, Graphic design education recognises the importance of studying the field's evolution to inform current practices. Design schools ensure 1970s styles and techniques remain relevant by teaching them alongside modern digital design. As one of the chief pioneers of the postmodern style, Scher permitted designers to view their work through an avant-garde lens. Her audacious ideas and “rules-free” approach to design inspired designers to think outside the box and use imagery in new, provocative ways. She challenged the notion that design always had to be clean, orderly and conform to modernist ideals.
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